A portfolio is yours if, the day you stop paying, it's still on your domain, with your projects, and you can take it somewhere else. Anything else is renting, even if you designed it yourself.
If you're a photographer, illustrator, designer or musician, your portfolio most likely lives on Squarespace, Wix, Format or Readymag. You can set one up in an afternoon, the templates look good, and every month there's a charge on your card you've stopped noticing.
Search for "best portfolio platform" and the comparisons talk about templates, price and ease of use. Almost none of them talk about the ending. Creative Bloq's July 2026 roundup covers it in one line: switching builders later means rebuilding from scratch.
That's the part nobody tells you when you choose, so we went and checked. On 16 October 2026 we opened the help centres of all four platforms to see what happens to your site and your domain the day you stop paying. These terms change, so if you're reading this later, follow the links.
Squarespace. When a paid site expires, anyone visiting through any of your domains sees a "Website Expired" message (Squarespace help). A domain bought through them doesn't expire just because you cancel the site: you can keep it or transfer it, but they ask you to decide before you cancel (domains when you cancel). And the export is a file for importing into WordPress that leaves out, among other things, portfolio pages, video blocks, style settings and custom CSS (exporting your site).
Wix. When you cancel a Premium plan, the site stays online but goes back to the free Wix address (yourname.wixsite.com) with Wix ads on it. Your content isn't deleted, and the domain is a separate service you cancel separately (cancelling a Premium plan). What you can't do is take the site with you: according to Wix, its architecture doesn't support hosting it anywhere else (exporting or embedding your site).
Format. The site stays up until the end of the paid period, and then the content is archived for 12 months in case you reactivate. If your domain is with Format, it's cancelled along with the subscription unless you ask to transfer it, and that isn't automatic (cancelling your subscription). There's no full export: you can download your images, but page text has to be copied by hand and uploaded videos can't be downloaded (exporting your content).
Readymag. Published projects stay online and nothing gets deleted, but on the free plan custom domains stop working: the site only shows on a readymag.website address, and anyone coming through your domain sees "Website is offline" (cancelling a subscription). There is code export, but only on the Business (Advanced) and Extra plans, and exported projects can't be edited: to change anything, you go back to Readymag and export again (code export).
In short: none of them wipes your work the next day. But on none of the four does your portfolio stay as it was, on your domain, once you stop paying. And on all of them you leave with less than you have.
The three things that make a site yours
- The domain, in your name. It's the address in your Instagram bio, on your cards and in every email you've sent to galleries, studios and clients. As long as it's yours, you can change everything else and nobody notices. Lose it, and all of that breaks at once.
- The original content. Your full-resolution images, the text for each project, the videos. If the only good copy is inside the platform, moving out takes days. Even Format's own help pages recommend keeping originals on your computer or an external drive.
- The design and the code. This is what you almost never get to take from a platform. On a site of your own, the code lives in a repository that can be in your name.
Our view: you can live without the third. Not without the first.
The ten-minute moving drill
Do it today with your current site, even if you're not planning to leave:
- Find out where your domain is registered and in whose name. If you don't know, that's your first answer.
- Hit export and open what comes out. Count how many projects arrive intact.
- Count the projects you'd have to rebuild by hand, and how long one takes you.
- Look at your bill. What you pay each month, times twelve, times the years you've been there and the years you plan to stay.
That gives you two numbers:
- The cost of staying = monthly fee × 12 × years.
- The cost of leaving = projects × hours per project × what your hour is worth, plus the domain transfer if it isn't in your name.
An example with made-up numbers, just to show the sum: 30 projects at an hour and a half each is 45 hours of moving. If your hour is worth €30, leaving costs you €1,350 in time. And that cost grows with every project you upload, so it pays to run the numbers before the site has a hundred.
If you pay for several subscriptions at once, Who owns your online business? adds them up and shows you how much goes out each year.
If you stay, do this anyway
Staying on a platform can be the right call. Staying without a safety net isn't:
- Separate the domain. Register it with an independent registrar, in your name, and connect it to the platform. Squarespace and Wix both explain how in their help pages (Wix needs a paid plan for it). That way, if you leave, the domain leaves with you.
- Keep the originals outside. One folder per project with the images and a document with the text.
- Put videos on Vimeo or YouTube and embed them, instead of uploading them to the platform. That way they don't depend on it.
To be fair about it: if you're starting out, if you have a few projects and change the site once a year, or if you need private galleries where clients pick photos and a way to sell prints, a platform gives you that ready-made. That's exactly what Creative Bloq highlights about Format in its roundup. Paying a fee for something you actually use makes sense.
A site of your own starts to pay off when the portfolio is your main calling card, when you upload work often, or when the fee has been leaving your account for years without anything changing.
What to ask before you pay for a portfolio of your own
This applies to us and to anyone else who quotes you. Next to each question, the answer you want to hear.
- Whose name is the domain registered in, and can I log in to the registrar? Yours, with your own access.
- Where is the code and who can get to it? In a repository in your name, or with a free handover put in writing.
- What happens if I stop paying you? The site stays online, moved to your own accounts if need be. If the answer is "it goes down and you start from scratch", you've swapped one subscription for another.
- Can I add a new project myself, without emailing you? From an admin panel, with drafts before publishing. If every new project means an email to the agency, you haven't gained anything.
- Who pays for hosting after the first year, and how much? A figure, in writing, not "something small".
- Where do the videos live? If they're stored on the site, ask how much space they take and who pays for it.
- How will Google and AI assistants read it? Each project with its own address, title and description. Why that matters is in our AEO guide.
- Will you put all of this in writing before we start? If not, don't start.
How we do it
So you have something to compare against, these are the two options on our portfolios page, prices excluding VAT:
- Entirely yours: €480, one-off. Domain, code and server in your name, no monthly fee. You run it yourself from the panel.
- We run it for you: €290 plus €10 a month. For people who'd rather not touch anything technical: we host it on our accounts and take care of everything. What we make is still yours: whenever you want, you move it to your own accounts with everything since day one, at no cost.
Both come with a panel where you add and order your projects, and neither has a minimum term. Delivery takes one to three weeks, depending on the size of the portfolio and whether the design already exists.
Run the drill on your current site and put the eight questions to whoever quotes you, us included. If it still adds up after that, get in touch with a link to your portfolio and we'll take a look.