Guides, numbers and what we learn building websites for businesses that want to stop renting their channel.
Restaurants·8 min read
When someone asks an assistant where to eat, it doesn't pick from ten results: it names two or three. The five pillars and the twelve-point checklist to make your restaurant one of them.
Por pedido
−30%
de cada ticket
Por comensal
−€
por cada persona sentada
Restaurants·7 min read
Aggregators charge per order and booking platforms charge per diner. They are two different commissions and almost nobody separates them. Here is the formula to work out yours with your contract in front of you.
Design·6 min read
Four times this series arrived at the same word: judgment. In a world where execution is cheap and abundant, what's scarce is the judgment to decide what's worth doing. But that judgment isn't free —and where it comes from is the most uncomfortable question of all.
Design·6 min read
Everyone tells you not to be afraid of AI. But the fear is sensing something real: yes, something is dying. The point is that it isn't you. It's the comfort of mastery —and the price of redirecting yourself is becoming a beginner again.
Design·5 min read
For years, what a designer delivered was something you looked at: a piece, an image, a finished object. The deepest shift of this era is that the deliverable can now run on its own. From designing what is seen to designing what happens.
Design·6 min read
Industrial design felt safe from AI longer than graphic design did, because matter is expensive to iterate. Why that moat is drying up — and what happens when it reaches the most physical corner of design.
Design·5 min read
My generation went into design because it was the obvious choice at the time. Today we build systems, not just mockups. Why design is living through its own 1900.
Business·8 min read
Traditional SEO is dying. Here is how to prepare your business for the era of AI and answer engines — the technical pillars, the move from AEO to GEO, and a practical checklist.
Fast Web Academy
What we test in the lab and what works for clients. No spam.