Tirano Street Food:found without Instagram.
A street burger joint in a Mallorcan holiday town, with its own site, its menu and its bookings over WhatsApp. No delivery, no aggregators. In two and a half months, 303 clicks from Google across 3,658 search impressions — three in ten of them from outside Spain.
The Problem
- Relying on Instagram so people know you exist: the day you stop posting, you disappear.
- A sit-down restaurant lives on being found: if nobody sees you, nobody pushes the door open.
- A menu living in a photo or a PDF: nobody finds it searching for somewhere to eat.
- Tourists searching in English, German or Swedish from a phone, two streets away.
The Solution
- A site of their own, with the menu inside the page rather than in a separate file.
- Bookings over WhatsApp, straight to the restaurant's phone: no commission, no middleman.
- Built mobile first: 87% of search visits arrive on a phone.
- And on Google under their own name, not a platform's.
What does it actually do?
Digital menu
The whole menu on the site, updated without redoing a PDF.
WhatsApp bookings
Bookings land on the restaurant phone, commission-free.
Mobile first
Nine in ten visits come from a phone.
Instant load
Fonts and images served from their own domain.
Visible in search
It also shows up for searches like “smash burger Puerto Pollença”.
International tourism
Clicks from the UK, Ireland, Germany, Italy and Sweden.
Two and a half months on Google
“We finally have a site that represents us. And the best part is people find us without us living glued to Instagram.” — Gonzalo García, Tirano Street Food
What it includes technically
Stack
Deliverables
- ·Own site, own domain, full menu
- ·Direct bookings over WhatsApp, no middleman
- ·Mobile-first design carrying the venue identity
- ·Google Search Console set up and verified
- ·Real measurement of search performance
Does your restaurant depend on Instagram to be found?
Almost every number above comes from people already searching for Tirano by name. The next phase is showing up for people who do not know you yet: “where to eat”, “best burger”, “open now”. That is exactly what we do next.