Case study · Hospitality · Puerto PollençaTirano Street Food:found without Instagram.
A street burger joint in a Mallorcan holiday town, with its own site, its menu and its bookings over WhatsApp. No delivery, no aggregators. In two and a half months, 303 clicks from Google, three in ten of them from outside Spain.
What it is
Smash burgers and street tapas, off a Kamado grill.
Where
Carrer Verge del Carme 19, Puerto de Pollença · Mallorca
The problem
Existing onlyon Instagram.
A sit-down restaurant in a holiday town lives on being found. And whoever is looking for dinner two streets away is not on Instagram: they are searching Google, on a phone, in their own language.
The day you stop posting, you disappear.
If people only know you exist through Instagram, existing depends on posting every single day.
The menu, in a photo or a PDF.
Nobody finds it searching for somewhere to eat, and nobody can read it on a phone.
Tourists searching in their own language.
English, German or Swedish, on a phone, two streets away. If they cannot see you, nobody pushes the door open.
Their site, on a phone
What the tourist two streets away sees.
Almost nine in ten visits from Google arrive on a phone, so it was designed mobile first. This is their site as it is, at that size: the tabbed menu, the story of the place, the reviews and the form that sends the booking over WhatsApp.
What we built
A site of their own that works even when they do not post.
Menu
Inside the page, not in a PDF.
Food, drinks and wine in tabs, each section folding open. It updates without redoing any file, and Google reads all of it.
Bookings
Straight over WhatsApp, no commission.
Date, time and party size in a form that lands on the restaurant’s WhatsApp. No portal, nobody in between.
Brand
We drew the cats here.
This job was not only the site: the Tirano cats, the brand illustration, were drawn here too.
The place
Tirano, inside.
Outcome
Two and a half months on Google.
303
clicks from Google
30%
of clicks from outside Spain
1.2
average position when searched by name
The client’s Search Console, 2 June to 21 August 2026
“Tenemos una web que nos representa de verdad. Y lo mejor es que la gente nos encuentra sin vivir pegados al Instagram.”
Under the hood
Stack
Next.js 16 · Tailwind CSS 4 · Vercel · WhatsApp Business · Google Search Console
Deliverables
- Own site, own domain, full menu
- Direct bookings over WhatsApp, no middleman
- Mobile-first design carrying the venue identity
- Original brand illustrations, drawn for the venue
- Google Search Console set up and verified
- Real measurement of search performance
Your restaurant
Can people find youwithout Instagram?
Almost every number above comes from people already searching for Tirano by name. The next step is being found by the people who do not know you yet and search for “where to eat” or “best burger”.