Fast Web
The front of Tirano Street Food at night, neon sign lit and the terrace full, on a street in Puerto Pollença
Hospitality · Puerto Pollença

Tirano Street Food:found without Instagram.

A street burger joint in a Mallorcan holiday town, with its own site, its menu and its bookings over WhatsApp. No delivery, no aggregators. In two and a half months, 303 clicks from Google across 3,658 search impressions — three in ten of them from outside Spain.

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Smash burgers and street tapas, off a Kamado grill.

Carrer Verge del Carme 19, Puerto de Pollença · Mallorca

tiranostreetfood.com@tiranostreetfood

The Problem

  • Relying on Instagram so people know you exist: the day you stop posting, you disappear.
  • A sit-down restaurant lives on being found: if nobody sees you, nobody pushes the door open.
  • A menu living in a photo or a PDF: nobody finds it searching for somewhere to eat.
  • Tourists searching in English, German or Swedish from a phone, two streets away.

The Solution

  • A site of their own, with the menu inside the page rather than in a separate file.
  • Bookings over WhatsApp, straight to the restaurant's phone: no commission, no middleman.
  • Built mobile first: 87% of search visits arrive on a phone.
  • And on Google under their own name, not a platform's.
A customer at the Tirano bar under the neon sign, menu open in front of him and a beer on the table
The bar, under the neon. The menu on that table is the same one that lives on the site.
Two smash burgers with melted cheese served on trays with fries and padrón peppers
Smash burgers and padrón peppers. The dish people search for by name.
A hand holding a crispy cauliflower taco with guacamole, over a table with hot sauce and potatoes
Street tapas. The other half of the menu, the half that never fits in one photo.
Illustration “Pick your Tirano cat”: six lucky cats drawn in red line art, each holding a dish or a drink from the menu
The Tirano cats. Our illustration: this job was not only the site, it was the artwork too.

What does it actually do?

Digital menu

The whole menu on the site, updated without redoing a PDF.

WhatsApp bookings

Bookings land on the restaurant phone, commission-free.

Mobile first

Nine in ten visits come from a phone.

Instant load

Fonts and images served from their own domain.

Visible in search

It also shows up for searches like “smash burger Puerto Pollença”.

International tourism

Clicks from the UK, Ireland, Germany, Italy and Sweden.

Two and a half months on Google

303
clicks from Google
30%
of clicks from outside Spain
1.2
average position for their name

“We finally have a site that represents us. And the best part is people find us without us living glued to Instagram.” — Gonzalo García, Tirano Street Food

What it includes technically

Stack

ReactViteTailwind CSSVercelWhatsApp BusinessGoogle Search Console

Deliverables

  • ·Own site, own domain, full menu
  • ·Direct bookings over WhatsApp, no middleman
  • ·Mobile-first design carrying the venue identity
  • ·Original brand illustrations, drawn for the venue
  • ·Google Search Console set up and verified
  • ·Real measurement of search performance

Does your restaurant depend on Instagram to be found?

Almost every number above comes from people already searching for Tirano by name. The next phase is showing up for people who do not know you yet: “where to eat”, “best burger”, “open now”. That is exactly what we do next.

Visit TiranoMessage us on WhatsApp