Boix PLV:so the AI names them.
Forty years building point-of-sale displays outside Barcelona for Colgate, Heineken, Kellogg's and Johnson & Johnson, exporting to 25 countries. And none of it reached a search engine or an assistant: the catalogue was a PDF and the site was in one language. Today it runs in four languages across four domains, with a search that recommends the exact display.
Point-of-sale display manufacturer. Design, engineering and production in house.
Castellbisbal · Barcelona
The Problem
- Forty years selling to Colgate, Heineken and Johnson & Johnson — and none of it showed up on Google.
- The whole catalogue, ten display families, lived inside a PDF you had to request by email.
- They export to 25 countries and the site spoke one language: Castellbisbal's, not the buyer's.
- Today's buyer doesn't search “display manufacturer”: they describe what they need and expect an answer on the spot.
The Solution
- A browsable catalogue, with its own page for each of the ten display families.
- A search box where you type what you need —“a sturdy display for 50 wine bottles”— and get the exact model back.
- Four real languages — ES, CA, EN and FR — each on its own domain.
- And all of it written for the machines that read it before people do: Google, ChatGPT, Perplexity.
What does it actually do?
AI product finder
Describe the need in plain language and the system recommends the exact display.
Catalogue by family
Ten product families, each with its own page, findable on Google.
Four languages
ES, CA, EN and FR, one consistent identity across all four markets.
Four domains
.com, .es, .cat and .fr, all four serving the same site.
Visible to AI
The site tagged so Google, ChatGPT and Perplexity understand what Boix makes, not just see it.
No more PDF
The catalogue stops being a file you request and becomes a site you read.
The company, in three numbers
What it includes technically
Stack
Deliverables
- ·A four-language site across four of their own domains
- ·Technical catalogue with one page per display family
- ·AI-assisted product finder
- ·Structured data and entity markup
- ·Domain and code in the client’s name
Is your catalogue still a PDF people have to ask for?
That is exactly where Boix was: forty years of work that neither a search engine nor an AI could read. What gets fixed is not the styling — it is that the information exists somewhere Google, or an AI, can find it.