Case study · Industry · BarcelonaBoix PLV:so the AI names them.
Over fifty years making point-of-sale displays. Today their catalogue speaks four languages and answers whoever asks.
What it is
Point-of-sale display manufacturer. Design, engineering and production in house.
Where
Castellbisbal · Barcelona
The problem
Half a century of work,and nothing on Google.
A display buyer no longer searches for “display manufacturer”: they describe what they need and expect an answer on the spot, on Google or from an assistant. If your catalogue is a PDF, that answer does not name you.
Top-tier clients, no trace on Google.
Colgate, Heineken, Johnson & Johnson. Over fifty years of work that no search engine could read.
The catalogue, a PDF you had to request.
Every display family inside a file sent by email. Neither Google nor an AI can recommend what it cannot see.
They export to 25 countries; the site spoke one language.
Castellbisbal’s language, not the buyer’s. And every market searches in its own.
Their site, on desktop and on a phone
What a buyer sees.
Their site as it is, on a computer and on a phone: the homepage, the AI-assisted search, the fifteen display solutions, real work for Pepsi, Lay’s and Nutella, the company in numbers and the contact form.
What we built
A catalogue you can ask questions.
Search
Describe the need, get the model.
Type “a sturdy display for 50 wine bottles” and it returns the display in their catalogue that solves it. Like asking ChatGPT, answered with what they actually make.
Catalogue
Fifteen solutions, one page each.
Each solution has its own page, with its spec sheet and drawings, and every real project links to the solution behind it. No more PDF to request.
Languages
Four languages, four domains.
Spanish, Catalan, English and French, each on its own domain: .es, .cat, .com and .fr. All of it written so Google, ChatGPT or Perplexity understand what Boix makes.
The company
Boix, in three numbers.
50+
years manufacturing
25
countries they export to
4
languages, each on its own domain
Company figures, as published on their site
“Excelente experiencia. Nos han gestionado la migración de dominios y el diseño de nuestra nueva web de forma ágil y profesional. Una web moderna, funcional y con integración de IA. Muy recomendables.”
There are no metrics for the new site yet: it has only been live for a few weeks. Once there are weeks of Search Console data, they go here with the period next to them.
Under the hood
Stack
Next.js 16 · Tailwind CSS 4 · Framer Motion · JSON-LD / Schema.org · AI search · i18n ES/CA/EN/FR · Vercel
Deliverables
- A four-language site across four of their own domains
- Domain migration from the previous site
- Technical catalogue with one page per solution
- AI-assisted product search
- Structured data and entity markup
- Contact form with email alerts
- Domain and code in the client’s name
Your company
Is your cataloguestill a PDF?
That is exactly where Boix was: over fifty years of work that neither a search engine nor an AI could read. What gets fixed is not the styling: it is that the information exists somewhere Google, or an assistant, can find it.